HOTEL NOCE BECOMES A WINE HOTEL: WHY?
When passion becomes identity
We have been running this hotel since 1990, and over time we’ve come to realise that welcoming guests is a lot like opening a bottle of wine: it takes passion, attention to detail and the desire to share something truly authentic.
Over the past 35 years, we’ve seen Brescia and its surrounding area grow into one of Italy’s leading food and wine destinations: Franciacorta is now known worldwide, Lake Garda attracts visitors from across the globe, and local wineries continue to win international awards.
We’ve grown alongside this evolution. The wine cellar at our restaurant, Carne & Spirito, has expanded from just a few labels to over 700 selections. Relationships with producers have turned into true partnerships, and our guests increasingly look to us for local wine experiences or to celebrate special moments with an exceptional bottle. Our passion for wine has become the heart of who we are.
And so, in 2025, we chose to transform Hotel Noce into a wine hotel: to showcase our outstanding wine list, but also because wine culture is an essential part of our philosophy of hospitality.
The universal language of wine
As Paride says: "Wine speaks a universal language of aromas and harmony. Every glass tells a story, the character of a place. Every sip brings joy to both body and spirit, delights the senses and awakens emotion."
This vision has become the guiding thread of our hospitality. We want every guest to experience it not only at the table, but throughout every corner of the hotel.
A land to discover, an experience to live
Brescia and its province offer an extraordinary wine heritage: from Franciacorta to Lake Garda, from themorainic hills to Valle Camonica. We are surrounded by outstanding wineries, and we wanted to become a reference point for those who wish to discover them.
That’s why we’ve created partnerships with local wineries and developed a wine list featuring over 700 international labels.
Where comfortmeets taste
Are you staying at Hotel Noce for business or leisure?
Are you passionate about wine, or do you simply enjoy the occasional glass?
To us, wine is much more than a drink it’s culture, history and warmth. The spirit of wine runs through every aspect of the hotel: from rooms inspired by the world of wine to courtesy sets made with grape extracts, from guided tastings to winery experiences across the region.
And if wine isn’t really your thing?
We hope you’ll still appreciate what truly makes us unique: our passion for great food and the genuine, attentive hospitality we love to share with our guests.
We look forward to welcoming you to our comfortable and accessible 3-star hotel, conveniently located near the motorway and the Brescia Exhibition Centre.